About Joel
 

2009 | 2008 | 2007

Joel appears regularly in print, broadcast, and online media. Here's a sampling:


Follow the Leader: Joel Makower (video), ExecuNet, August 17, 2010

Green Fallout, Entrepreneur, August 2010

The Rise of the Conserver Economy, Fast Company, July 13, 2010

Tesla IPO gains speed, San Francisco Chronicle, June 30, 2010

Driven by Innovation: Corporate Culture and Responsibility?, CNBC, June 14, 2010

Can green tech operate under Moore's Law?, CNET, May 7, 2010

'Green' Becomes More Than Just a Marketing Pitch, Associated Press, April 23, 2010

A patch of green on the Internet, San Francisco Business Times, April 22, 2010

Green biz leads people, pols, Marketwatch, April 22, 2010

Clean-tech IPO brings $78 million to Codexis, San Francisco Chronicle, April 22, 2010

Lessons from the Green Gold Rush, Wall Street Journal, April 17, 2010

Top 5 Green Preductions of 2010 (video), Planet Green, April 16, 2010

U.S. companies get sold on green, consumers wary, Reuters, April 14, 2010

Against the Odds, a Green Economy Keeps Growing, Alternet, April 5, 2010

Can the Green Economy Survive in a Policy Vacuum?, Scientific American, March 30, 2010

Are corporate social responsibility rankings irresponsible?, Christian Science Monitor, March 17, 2010

Serving Up Sustainability, Los Angeles Times, March 11, 2010

Use Your Checkbook and Your Trash Can (Q&A with Joel), East Bay Express, February 24, 2010

Bloom Box generates buzz, skepticism, ABC News, February 22, 2010

Green Business In The New Decade, Tokyo Weekender, February 13, 2010

How well did green businesses weather the recession?, USA Today, February 4, 2010

Tesla electric-car company plans IPO , San Francisco Chronicle, January 30, 2010

: : : : : : : : : : : : : : : : : : : : : : : : : : : : : 2009 : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

More talk than progress in U.S. energy policy, San Francisco Chronicle, December 29, 2009

Energy-thrifty White House turns deeper shade of green, USA Today, December 18, 2009


2009's 100 Most Influential People in Business Ethics, Ethisphere, December 16, 2009


Green Confidence Index shows consumer interest and uncertainty, USA Today, December 10, 2009


A Second Chance for a Failed Brand, Inc., December 1, 2009


SolarCity aims to make solar power more affordable, USA Today, November 9, 2009


Green Goes Mainstream, TheStreet.com, November 2, 2009

Discord In Chamber Of Commerce, Forbes.com, October 5, 2009

O'Malley praises Coca-Cola, state 'Green Registry', October 1, 2009

Newsweek Ranks 500 Greenest Companies, But..., Columbia Journalism Review, September 22, 2009

Who's Walking The Sustainability Walk, New York Times - Dot Earth blog, September 17, 2009

Top Green Pioneers, ExecDigital, August 2009

Companies keen on green when profits benefit early, Reuters, July 24, 2009

Wal-Mart Orders Suppliers to Go Green, Some See Red, The Industry Standard, July 20, 2009

Is a Clean-Energy Economy Our 'Next Internet', BusinessWeek, July 16, 2009

The Next Energy Innovators, BusinessWeek, July 16, 2009

Wal-Mart To Set Sustainability Standards, InformationWeek, July 16, 2009

The little car that could boosted by Exxon film, Toronto Star, June 24, 2009

Now Counting Carbons, CNBC.com, June 18, 2009

The greening of corporate America San Francisco, Chronicle, May 20, 2009

Industrial Strength Solution, Mother Jones, May/June 2009

Is Green Still Golden?, e-marketer.com, April 17, 2009

Stimulus Package Driving Hybrid Bus Orders, CNBC, April 17, 2009

Garbage mogul makes millions from trash, Fortune Small Business, March 24, 2009

Three Ways to Green Up Your Office on the Cheap, Green Up Your Office on the Cheap, Scientific American, March 19, 2009

Despite Gloom, Promising Clean-Tech Trends, New York Times - Green Inc. blog, March 12, 2009

Recession has taken toll on alternative energy, San Francisco Chronicle, March 10, 2009

Can Obama Inspire a Green Business Revolution?, CNBC.com, March 10, 2009

Car Crashes to Please Mother Nature, New York Times, March 1, 2009

So What's A Green Job, Anyway?, CNBC.com, February 26, 2009

Will companies stay green in recession?, Marketplace Radio (audio), February 11, 2009

Being Green May Help Business in Bad Times, Time magazine, February 11, 2009

Green Business: Inching Closer to Business As Usual, Worldchanging.com, February 4, 2009

In Recession, Business Keeps Going Green, BusinessWeek, February 2, 2009

Next Step in Green? Encouraging Consumers to Buy Less., WSJ.com, January 27, 2009

21st Century Job Wave (video), CNBC, January 23, 2009

Businesses' green chances are wide, but complex, USA Today, January 1, 2009


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Can green firms grow in today's downturn?, grow in today's downturn?, Christian Science Monitor, December 8, 2008

Be creative, upfront with green efforts, B-to-B magazine, December 8, 2008

Clorox: A Green-Market Breakthrough, BNET, December 2, 2008

Report Warns: 'Go Green Or Else', AdWeek, December 4, 2008

Corporate Green, Grist, November 14, 2008

Six-Figure Green Jobs, Forbes.com, October 16, 2008

Oakland writer's new book on renewable economy, San Francisco Chronicle, October 12, 2008

Clorox Goes Green, Fast Company, September, 2008

Power In The Air, July 22, 2008

Greenwashing - the dirty truth about eco-claims, Canada.com, July 10, 2008

When It Comes to Green, How Good Is "Good Enough"?, Harvard Business, June 23, 2008

Want to save the planet? Stay home, USA Today, May 20, 2008

Is your meeting green enough?, CNN.com, May 12, 2008

Workers Given Green Incentives, (video), CBS Evening News, April 22, 2008

Going "green" a fad or for real?, Denver Post, April 21, 2008

Will social networking stop greenwashers?, C|Net, April 14, 2008

Businesses switching to eco-conscious conventions, Toronto Star, March 20, 2008

Clean energy blossoming despite economic headwinds, C|Net News.com, March 11, 2008

Clorox Enters Booming Market for 'Green' Cleaners, NPR "All Things Considered" (audio), February 6, 2008

Selling Points, OnEarth, Winter 2008

It's really not that easy being green, San Francisco Chronicle, January 31, 2008

Companies turn up the green, USA Today, January 31, 2008

Sustainability Scorecard Shows Green Business Has a Long Way to Go, Wired, January 30, 2008

State of Green Business (video), CNBC, January 30, 2008

Greenwashing or Green Business?, Wall Street Journal, January 30, 2008

Engine of Growth: Clean Tech Jobs, Christian Science Monitor, January 24, 2008

Sustainability is everyone's job, but some get paid for it, Minneapolis StarTribune, January 21, 2008

Where is IT on Green Innovation?, CIO.com, January 18, 2008

A Banner Year for Clean Energy, Marketplace Radio, January 1, 2008


: : : : : : : : : : : : : : : : : : : : : : : : : : : : : 2007 : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

How Green Is That Gizmo?, BusinessWeek, December 20, 2007

Lots of free resources for greening a business, San Francisco Chronicle, December 19, 2007

Small businesses take big steps into green practices, USA Today, December 2, 2007

Conflicted Consumers, Denver Post, November 13, 2007

Six Sins of Greenwashing - a Primer, New York Times, November 2, 2007

Green: The New Black, Forbes.com, September 26, 2007

It's Not Easy Selling Green, (audio), Marketplace radio, September 25, 2007

Making corporate water data a little less, CNNMoney.com, August 13, 2007

Forum: "Green Marketing", (streaming audio), KQED-FM, August 2, 2007

Have you driven a Fjord lately?, Business 2.0, August 2007

A green business tipping point?, CNNMoney.com, July 31, 2007

New companies sprout up to help marketers reach green businesses, B to B Magazine, July 16, 2007

For Job Market, Green Means Growth, Forbes.com, July 3, 2007

Green or Greenwash?, (audio), Marketplace radio, May 10, 2007

How Do You Tell When a Firm Is Really Green?, (video), Christian Science Monitor, May 7, 2007

Wal-Mart Goes Green, (video), CNN, May 4, 2007

Bank of America bets on a green future, Charlotte News & Observer, March 13, 2007

Mayors unite on the 'green' front, USA Today, February 1, 2007

B-to-b media company goes for the green in many ways, Media Business, January, 2007

How Business Saw the Light, Time, January 15, 2007

San Francisco Business Times, January 12, 2007

Wal-Mart dealing for the sun, Marketplace radio, January 4, 2007



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